Lead Organisation: Tilt House
Partners: Sun King and Integrity
Region: Nigeria
Sam Viney, Co-Founder and Managing Director, Tilt House said:
“Solar has arrived. It is affordable, reliable, and delivers a better quality of life than the polluting, costly diesel generators still ubiquitous across Africa, especially in Nigeria. The challenge we face now is helping people make the switch. Nigerians are among the world’s heaviest social media users, spending hours online every day.
Our ZE-Gen project will harness this dynamic digital culture to accelerate that shift. By combining behavioural science, creative digital outreach, and a targeted micro-influencer strategy, we’ll reach generator users where they are — on social and online — and guide them toward a cleaner, smarter energy choice.”