Lead Organisation: African Climate Stories
Partners:
Region: Kenya
Flip the Switch is a behavioural change campaign that blends documentary-making with reality TV storytelling and community engagement through a roadshow and a public competition platform – the Flip Scoreboard – to track and visualise switching behaviour. It will test the effectiveness of narrative-driven demand generation tools in real-world settings.
Nina Mbah, Project Director, African Climate Stories said:
“Everyday Lagos residents who currently rely on fossil fuel generators are at the heart of this docu-reality show approach which makes renewable energy into something people can see, feel, and be inspired to try.
Families and small business owners in Lagos live with daily power cuts, along with and noise and pollution from fuel generators so we’ll make switching from fossil fuel generators to clean energy into a shared community journey and follow real people ‘flipping the switch’, so others can see it’s possible too.”