Lead Organisation: OWN Associates
Partners:
Region: Kenya
OWN & Associates Ltd and Busara have partnered to carry out foundational and market research grounded in behavioural science to develop communication strategy to increase trust, awareness and adoption of renewable energy.
Wayua Mululu, Program Manager, OWN said:
“By combining behavioural science with the voices of real entrepreneurs, we’re helping Kenya’s MSMEs move beyond costly generators towards cleaner more reliable power-building trust, resilience, and a long-term partnership with ZE-Gen and the Carbon Trust”